Understanding Public Polling Methodology

With elections comes the inevitable questions about which polls to believe, who’s going to win, and how large is the margin of victory going to be. In a recent interview with WCBI, our Executive Director Dr. Dallas Breen, explains some of the reasons for polling numbers to vary and expands upon the approaches to polling that create the uncertainty during special elections.


For the interview with Dr. Breen, please watch the WCBI.com clip below, or follow this link:

VIDEO: Trusting Preliminary Polls